stuartjohnson12 17 hours ago |

For an article that seems to be addressed to travel startups, it sure does seem to talk a lot about failure of the crypto industry.

As someone who has made this mistake also - it's a common error for founders to try and run into the spike of industries with terrible software execution. If you want to work in one of those industries, the barrier to better software is structural. Winning isn't a matter of making better software (that's extremely easy in such a market), it's a matter of winning on distribution. Making better software is generally only a path to victory in industries that already have great software because that's historically what has determined victory.

Many founders of course run away from industries with well-executed software because of the perceived difficulty of competition.

The competition is just as hard in industries with worse software, just different. This post smells of never really having a plan to conquer distribution, and expecting better tech (in an industry which is so far behind) to win on its own. It's a hard lesson to learn.